Just moments after winning a gold medal at the Paris Games, an American wrestler expressed her excitement on social media. She highlighted the significance of sharing such moments online at the Olympics, contributing to a sense of a shared national experience. Previously, the Olympics struggled to remain relevant, with factors such as a changing media landscape and various challenges like pandemic restrictions, time zone issues, and geopolitical tensions. Limited posting of Olympic content due to intellectual property rights and concerns of broadcasters has contributed to the absence of the Olympics on social media.
