No, That's Not Taylor Swift Peddling Le Creuset Cookware

Taylor Swift’s collection of Le Creuset cookware has been featured on various platforms, including a Tumblr account, a Variety analysis of her kitchen, and a Netflix documentary. However, recent ads on social media featuring Swift’s face and voice endorsing the company’s products are not real. These ads are part of a growing trend of celebrity-focused scams that use artificial intelligence. Synthetic versions of Swift’s voice were created using AI technology and combined with footage of her alongside Le Creuset Dutch ovens. The scam campaign also featured fabricated versions of Martha Stewart and Oprah Winfrey. Advancements in AI technology have made it easier to produce unauthorized digital replicas of real people. The ads directed viewers to websites that mimicked legitimate outlets and resulted in hidden charges and no delivery of the promised cookware. This is an ongoing issue, with lawmakers proposing legislation to address AI scams and protect individuals’ likeness and voice.