Apple apologizes for its controversial iPad Pro ad

Apple has issued an apology for a recent iPad Pro advertisement that received criticism from Internet users. The ad, shared by Apple CEO Tim Cook on social media, was accused of promoting the idea that technology is destroying creativity and art. Apple’s vice president of marketing communications, Tor Myhren, apologized and acknowledged that the ad missed its intended mark. The ad showcased various symbols of creativity being crushed by a hydraulic press, unveiling the new iPad Pro. The company has decided not to air the ad on TV. Apple’s apology is an unusual move for the company.